Tolnaftate Drug Profile:

Tolnaftate Drug Profile: Exchange Names: Tinactin Equivalent word: Tolnaftato, Tolnaftatum Structure: Fig: Structure of Tolnaftate Compound Name: 0-2-naphthyl methyl (3-methyl phenyl thiocarbamate) Depiction: Tolnaftate is a manufactured thiocarbamate utilized as an enemy of parasitic operator that might be sold without clinical solution in many purviews. It might come as a cream, powder, splash, or fluid vaporized, and is utilized to treat contagious conditions, for example, muscle head tingle, competitors foot and ringworm. It is sold under a few brand names in including Tinactin, smell Eaters, Absorbine, Aftate, Ting (85) . Atomic Weight: 307.41 g/mol Component of Action: Tolnaftate is a topical fungicide. In spite of the fact that its precise component obscure, it is accepted to forestall Ergosterol biosynthesis by repressing squalene epoxidase (86) . It has likewise been accounted for to contort the hyphae and to stunt mycelia development in powerless living beings (87) . Liquefying Point: 110-111.50C (230-2330F) Pharmacological Action: Tolnaftate, a pharmacologically idle new fungicide for topical treatment of shallow mycoses, has been accounted for to be exceptionally viable in skin diseases brought about by normal pathogenic growths just as being non-aggravating and non-sharpening. It is a fungicidal invitro. During clinical examination, considers indicated no adjustments in the blood and pee of patients given tolnaftate topically, recommending that the medication isn't poisonous to the kidney or the hematopoietic framework. Contorts hyphae and hinders mycelia development in helpless organisms. The counter dermatophyte specialist to tolnaftate was contrasted and the allylamine hostile to parasitic mixes naftifine and terbinafine. Tolnaftate was appeared to hinder sterol biosynthesis at the level squalene epoxidation and squalene was appeared to aggregate in dermatophytes developed in its quality. Biochemical investigations in entire and broken cells bolstered this end and demonstrated that the compound was dynami c against squalene epoxidation in broken candida albicans cells, however was mwch less strong against entire cells. These outcomes proposed there was a boundary to entrance in these yeasts (88) . Reactions: Aggravation Pruritus Contact dermatitis Beginning: 24-72 Hours Measurements: Topical/cutaneous: Superficial dermatophyte diseases, pityriasis versicolor. Grown-up: Apply a 1% gel/arrangement/powder/cream offer for 2 a month and a half; rehash if essential. Proceed with treatment for about fourteen days after vanishing of all manifestations to forestall repeat of contamination. Capacity: Topical/Cutaneous: Store at 15-300C TOLNAFTATE DRUG PROFILE: Exchange Names: Tinactin Equivalent word: Tolnaftato, Tolnaftatum Structure: Fig: Structure of Tolnaftate Concoction Name: 0-2-naphthyl methyl (3-methyl phenyl thiocarbamate) Portrayal: Tolnaftate is an engineered thiocarbamate utilized as an enemy of contagious operator that might be sold without clinical solution in many purviews. It might come as a cream, powder, splash, or fluid vaporized, and is utilized to treat contagious conditions, for example, muscle head tingle, competitors foot and ringworm. It is sold under a few brand names in including Tinactin, scent Eaters, Absorbine, Aftate, Ting (85) . Atomic Weight: 307.41 g/mol Instrument of Action: Tolnaftate is a topical fungicide. In spite of the fact that its careful instrument obscure, it is accepted to forestall Ergosterol biosynthesis by hindering squalene epoxidase (86) . It has likewise been accounted for to twist the hyphae and to stunt mycelia development in defenseless living beings (87) . Liquefying Point: 110-111.50C (230-2330F) Pharmacological Action: Tolnaftate, a pharmacologically idle new fungicide for topical treatment of shallow mycoses, has been accounted for to be profoundly viable in skin contaminations brought about by basic pathogenic parasites just as being non-disturbing and non-sharpening. It is a fungicidal invitro. During clinical examination, contemplates demonstrated no adjustments in the blood and pee of patients given tolnaftate topically, proposing that the medication isn't poisonous to the kidney or the hematopoietic framework. Mutilates hyphae and restrains mycelia development in vulnerable parasites. The counter dermatophyte operator to tolnaftate was contrasted and the allylamine against contagious mixes naftifine and terbinafine. Tolnaftate was appeared to hinder sterol biosynthesis at the level squalene epoxidation and squalene was appeared to aggregate in dermatophytes developed in its essence. Biochemical examinations in entire and broken cells bolstered this end and indicated that the compound was dyna mic against squalene epoxidation in broken candida albicans cells, however was mwch less powerful against entire cells. These outcomes recommended there was an obstruction to entrance in these yeasts (88) . Symptoms: 1.Irritation 2.Pruritus 3.Contact dermatitis Beginning: 24-72 Hours Measurement: Topical/cutaneous: Superficial dermatophyte contaminations, pityriasis versicolor. Grown-up: Apply a 1% gel/arrangement/powder/cream offer for 2 a month and a half; rehash if important. Proceed with treatment for about fourteen days after vanishing of all side effects to forestall repeat of disease. Capacity: Topical/Cutaneous: Store at 15-300C 3.2.1 LECITHIN Equivalent words Pc; kelecin; LECITHIN; Alcolec-S; granulestin; L-Lecithin; LIPOID(R)E80; Lecithin, NF; Phospholutein; E322; egg lecithin; LSC 5050; LSC 6040; blended soybean phoaphatides; ovolecithin; Phosal 53 MCT; Phospholipon 100 H; Prokote LSC; soybean lecithin; soybean phospholipids; Sternpur; vegetable lecithin (89) . Structure Where red †choline and phosphate gathering; dark glycerol; green unsaturated fat; Blue immersed unsaturated fat. Substance name 1,2-diacyl-sn-glycero-3-phosphatidylcholine Atomic weight 789 g/mol Portrayal Lecithin happens light yellow to dull earthy colored, straightforward or translucent, gooey fluid substance, as white to brown powder or granules, or as a light yellow to dim earthy colored bump, having a slight, trademark scent and taste. Recognizable proof: (1) Place 1 g of lecithin into a kjeldahl flagon, include 5 gm of powdered potassium sulfate and 0.5 gm of cupric sulfate, and 20 ml of sulfuric corrosive. Tilt the cup at about 45ËÅ ¡C edge, heat tenderly until the effervesense , and raise the temperature to bubbling. After the substance become blue, straightforward arrangement, heat for 1-2 hours, cool and include an equivalent volume of water. Take 5 ml of this arrangement, and include 10 ml of ammonium molybdate arrangement (1 â†' 5), and warmth. A yellow accelerate is shaped. (2) To 0.5 g of lecithin, include 5 ml of weakened hydrochloric acid(1â†'2), heat in a water shower for 2 hours and channel. Utilize this arrangement is considered as a test arrangement. Perform paper chromatography with 10  µl of the test arrangement, utilizing choline chloride arrangement (1 â†'200) as the control arrangement and a blend of n-butanol, water, and acidic corrosive (4:2:1) as the creating dissolvable. A re d orange spot is gotten from the control arrangement is watched. In paper chromatography for the channel paper, utilize a No. 2 channel paper. Stop the advancement when the creating dissolvable ascents around 25 cm, air-dry, shower with Dragendorffs reagent to build up a shading, and see in sunshine (90) . Dissolvability Insoluble in chilly water and furthermore CH3)2CO. Dissolvable in around 12 pieces of outright liquor. Solvent in chloroform, oil ether, mineral oil and unsaturated fats. Sparingly solvent in benzene. Insoluble in chilly vegetable oils and creature oils (91) . Consistency Consistency of lecithin is legitimately impacted by heat. Lower temperature rises to higher consistency and tight clamp versa. The impact of temperature on lecithin thickness is curvilinear, implying that at low temperatures, a little increment in heat causes an elatively bigger diminishing in consistency. For instance, a lecithin with a thickness of 10,000 centipoise at 24 0C, may have a consistency of 5000 centipoise at 350C. An expansion in temperature to 460C may bring down the consistency to 3000 centipoise and further increment to 570C would lessen thickness to 2250 centipoise. Blending oil, for example, soybean oil or fish oil, with the lecithin at a pace of 20 % oil and 80 % lecithin as a comparative effect on consistency as raising temperature by 110C. As it were, a standard liquid lecithin with 10,000 centipoise consistency when blended in with 20 % soybean oil would have a surmised thickness of 5000 centipoise (92) Run of the mill PROPERTIES Corrosiveness/alkalinity pH = 5.5â€8.0 for a 1 % w/w watery arrangement Debris 1.5â€3.0 %, contingent on the evaluation and thickness Auto start temperature 360 ºC Thickness (mass) 0.341 g/cm3 Thickness (tapped) 0.557 g/cm3 Thickness (valid) 1.326 g/cm3 Explicit gravity 1.26 Dissolving point Browns at 190â€200  ºC. Scorches at 225â€230  ºC. Glass change temperature is 170â€180  ºC. Iodine number 95-100 for fluid lecithin. 82-88 for powdered lecithin. Saponification number 196 Practical Category Lecithin is a conventional term to assign any gathering of yellow-tanish greasy substances happening in creature and plant tissues, and in egg yolk. It is normally made out of phosphoric corrosive, choline, unsaturated fats, glycerol, glycolipids, triglycerides, and phospholipids. It is regularly utilized as an emulsifying agent.Available in assortment of structures including granules, delicate gels and chewable tablets. Applications: Lecithins are utilized in a wide assortment of pharmaceutical applications. They are additionally utilized in beauty care products and food items. Lecithins are essentially utilized in pharmaceutical items as scattering, emulsifying, and balancing out operators, and are remembered for intramuscular and intravenous infusions, parenteral nourishment definitions, and topical items, for example, creams and salves. Lecithins are additionally utilized in suppository bases to decrease the fragility of suppositories, and have been researched for their assimilation improving properties in an intranasal insulin detailing. Lecithins are likewise generally utilized as a part of enteral and parenteral sustenance details. There is proof that phosphatidylcholine (a

Prohibition2 Essay Example For Students

Prohibition2 Essay Disallowance One of the most disputable, the Eighteenth, and later, its annulment, the Tweny-First correction, had a major effect on America, and their thoughts are as yet discussed today. Forbiddance has had a wide range of view focuses from the earliest starting point. Disallowance began some time before the Eighteenth Amendment. Associations against liquor, for example, the Anti-Saloon League and the Womans Christian Temperance Union were prevailing with regards to establishing neighborhood forbiddance laws, transforming the battle into a national exertion. In the late 1900s there was a normal of one cantina for each 150 to 200 individuals, including nondrinkers, because of rivalry in fermenting organizations. The significant grumbling was the sex and betting that accompanied the cantinas. Initially it was begun as awartime gravity measure in 1917, and later Congress proposed the Eighteenth Amendment. As indicated by Dennis Mahoney, in 1919, it was endorsed and became effective. The Volstead demonstration was supported by Andrew J.Volstead on October 28, 1919. It implemented the new Amendment. During Prohibition there was a slight drop in manslaughter rates around the nation. On January 16, 1920, the incredible law became effective. The Eighteenth amendment made it prohibited to make, sell, transport, import or fare any inebriating alcohols. This was questionable on the grounds that it turned the regular dedicated man or lady, who delighted in a beverage following a difficult days work, into a criminal in the laws eyes. In The History of Prohibiton, a site by J. McGrew, it expresses that Prohibiton likewise gave lawbreakers, for example, Al Capone, the chance to take care of off the unlawful substance. The composed wrongdoing circuit gobbled up Prohibition and started to contraband liquor. Neighborhood drug stores and storm cellars close to the fringe became centers for the exchanges. The Big Bosses would buy it in Canada, where it was lawful and import it to the US. A prime case of the sorted out wrongdoing is in the film, Legends of the Fall. Both the Volstead Act and the Eighteenth Amendment are referenced in the film, as it depicts a little league boot legger going toward a major sorted out wrongdoing family, at long last numerous individuals lost their lives over liquor and cash. Speakeasies, illicit bars, jumped up all over. They advanced the most noticeably awful of indecency, sex and betting, just as drinking. Also, just because ladies were seen smoking in broad daylight. Bath gin and other unlawful blending was all over the place. Not exclusively was the home made liquor exceptionally strong it could likewise be profoundly lethal. In the event that you endure, you could possibly be visually impaired or debilitated from terrible spoil gut. I as of late addressed my granddad on the issue and he was cited to state Oh sure, we prepared our own lager and wine, we didnt care. The general population was exhausted. Efficient gatherings like the Womans Organization for National Prohibition Reform developed quickly and following thirteen years it detonated during the 1932 presidential crusade. The democrats and their agent, Senator, Franklin D. Roosevelt, bolstered the change. Supported by the Voluntary Committee of Lawyers, Roosevelt got the nullification. On February 20, 1933, the Twenty-First Amendment was proposed and on December 5, it was endorsed. The freshest Amendment to the Constitution revoked the Eighteenth Amendment and the Volstead Act. After its annulment it required some investment for the utilization pace of Alcohol to return to the pre-Prohibition level. All things considered, the Noble Experiment (a name for Prohibiton, found in a wide range of sources) fizzled. The proof unmistakably shows that the states of the Nation were obviously better without Prohibition and the Eighteenth Amendment. One of the most examined and bantered of this century, will this issue be conveyed into the following on the rear of Marijuana? List of sources:

Self-Modification Behavior to Cope With Panic Attacks

Self-Modification Behavior to Cope With Panic Attacks Panic Disorder Coping Print How Self-Modification Can Help Lessen Panic Attack Behaviors By Sheryl Ankrom linkedin Sheryl Ankrom is a clinical professional counselor and nationally certified clinical mental health counselor specializing in anxiety disorders. Learn about our editorial policy Sheryl Ankrom Updated on February 07, 2020 Rutherhagen, Peter / Getty Images More in Panic Disorder Coping Symptoms Diagnosis Treatment Related Conditions Self-modification programs focus on helping people manage unwanted or dysfunctional behavioral responses when dealing with their problems. For example, if you have panic attacks as a result of panic disorder (PD), a common dysfunctional behavioral response is avoidance. Unfortunately, avoiding fearful situations does nothing to help in your recovery from PD. In order for a self-modification program to be successful, you must first take a careful inventory of your current behavior patterns to discover how you deal with anxiety and panic. For example, do you avoid going to the mall because you fear a panic attack will cause you embarrassment? Or, perhaps you keep to yourself in social situations out of fear that others may discover your “panic secret.” Steps to Beginning a Self-Modification Program You can begin a self-modification program by following these basic steps. Establish Realistic Goals Many times goals are unfulfilled because of unrealistic expectations or because a person lacks the necessary skills for their achievement. For example: Betty has not been able to drive for the past four years due to recurrent panic attacks. She is fortunate to have a wonderful support person who provides her with transportation. Unrealistic Goal: Drive by herself on the expressway to attend a family function in two weeks. Realistic Goal: Drive two blocks to a local store, with a support person by her side, in one month. Identify Target Behaviors Look at your goals to identify what behavioral changes need to take place in order for your goals to be accomplished. Identify what obstacles may impact your ability to make these changes and form some possible solutions. For example: Lou has been experiencing panic attacks for 6 months. He used to enjoy socializing with friends and family. But since his panic attacks began, he finds himself making excuses to avoid being in social situations that trigger his anxiety and panic responses. In this example, the target behavior is avoidance. Lou will need to put himself into those situations that he fears. In order for this to be successful, he will need to learn and practice some coping techniques, such as: Positive self-talk or affirmationsThought stoppingDeep breathingProgressive muscle relaxation (PMR) Self-Monitor Observing your own behavior is a necessary part of any self-modification program. To do this, it is best to keep a panic diary to record the triggers of your anxiety and panic, your behaviors and the resulting consequences. Create a Plan for Change This becomes your action plan. You start by making a list of your feared situations. Then put yourself into the least feared situation and use the techniques mentioned above to help you cope with your panic triggers. As you practice your action plan, the goal is to become desensitized to the situations that produce your fear and panic responses. Evaluate Your Action Plan Is your action plan getting you toward your goals? If not, it is necessary to make some revisions. Evaluation of your plan should be an ongoing process. It’s not uncommon to find what will work for you through a trial and error process. And, behavioral changes often take time and practice. Don’t be discouraged if your first attempts don’t work right away or give you immediate results. Keep trying, and you’ll likely find what works for you.

What Is the Contact Hypothesis in Psychology

The contact hypothesis is a theory in psychology which suggests that prejudice and conflict between groups can be reduced if members of the groups interact with each other. Key Takeaways: Contact Hypothesis The contact hypothesis suggests that interpersonal contact between groups can reduce prejudice.According to Gordon Allport, who first proposed the theory, four conditions are necessary to reduce prejudice: equal status, common goals, cooperation, and institutional support.While the contact hypothesis has been studied most often in the context of racial prejudice, researchers have found that contact was able to reduce prejudice against members of a variety of marginalized groups. Historical Background The contact hypothesis was developed in the middle of the 20th century by researchers who were interested in understanding how conflict and prejudice could be reduced. Studies in the 1940s and 1950s, for example, found that contact with members of other groups was related to lower levels of prejudice. In one study from 1951, researchers looked at how living in segregated or desegregated housing units was related to prejudice and found that, in New York (where housing was desegregated), white study participants reported lower prejudice than white participants in Newark (where housing was still segregated). One of the key early theorists studying the contact hypothesis was Harvard psychologist Gordon Allport, who published the influential book The Nature of Prejudice in 1954. In his book, Allport reviewed previous research on intergroup contact and prejudice. He found that contact reduced prejudice in some instances, but it wasn’t a panacea—there were also cases where intergroup contact made prejudice and conflict worse. In order to account for this, Allport sought to figure out when contact worked to reduce prejudice successfully, and he developed four conditions that have been studied by later researchers. Allport’s Four Conditions According to Allport, contact between groups is most likely to reduce prejudice if the following four conditions are met: The members of the two groups have equal status. Allport believed that contact in which members of one group are treated as subordinate wouldn’t reduce prejudice—and could actually make things worse.The members of the two groups have common goals.The members of the two groups work cooperatively. Allport wrote, â€Å"Only the type of contact that leads people to do things together is likely to result in changed attitudes.†There is institutional support for the contact (for example, if group leaders or other authority figures support the contact between groups). Evaluating the Contact Hypothesis In the years since Allport published his original study, researchers have sought to test out empirically whether contact with other groups can reduce prejudice. In a 2006 paper, Thomas Pettigrew and Linda Tropp conducted a meta-analysis: they reviewed the results of over 500 previous studies—with approximately 250,000 research participants—and found support for the contact hypothesis. Moreover, they found that these results were not due to self-selection (i.e. people who were less prejudiced choosing to have contact with other groups, and people who were more prejudiced choosing to avoid contact), because contact had a beneficial effect even when participants hadn’t chosen whether or not to have contact with members of other groups. While the contact hypothesis has been studied most often in the context of racial prejudice, the researchers found that contact was able to reduce prejudice against members of a variety of marginalized groups. For example, contact was able to reduce prejudice based on sexual orientation and prejudice against people with disabilities. The researchers also found that contact with members of one group not only reduced prejudice towards that particular group, but reduced prejudice towards members of other groups as well. What about Allport’s four conditions? The researchers found a larger effect on prejudice reduction when at least one of Allport’s conditions was met. However, even in studies that didn’t meet Allport’s conditions, prejudice was still reduced—suggesting that Allport’s conditions may improve relationships between groups, but they aren’t strictly necessary. Why Does Contact Reduce Prejudice? Researchers have suggested that contact between groups can reduce prejudice because it reduces feelings of anxiety (people may be anxious about interacting with members of a group they have had little contact with). Contact may also reduce prejudice because it increases empathy and helps people to see things from the other group’s perspective. According to psychologist Thomas Pettigrew and his colleagues, contact with another group allows people â€Å"to sense how outgroup members feel and view the world.† Psychologist John Dovidio and his colleagues suggested that contact may reduce prejudice because it changes how we categorize others. One effect of contact can be decategorization, which involves seeing someone as an individual, rather than as only a member of their group. Another outcome of contact can be recategorization, in which people no longer see someone as part of a group that they’re in conflict with, but rather as a member of a larger, shared group. Another reason why contact is beneficial is because it fosters the formation of friendships across group lines. Limitations and New Research Directions Researchers have acknowledged that intergroup contact can backfire, especially if the situation is stressful, negative, or threatening, and the group members did not choose to have contact with the other group. In his 2019 book The Power of Human, psychology researcher Adam Waytz suggested that power dynamics may complicate intergroup contact situations, and that attempts to reconcile groups that are in conflict need to consider whether there is a power imbalance between the groups. For example, he suggested that, in situations where there is a power imbalance, interactions between group members may be more likely to be productive if the less powerful group is given the opportunity to express what their experiences have been, and if the more powerful group is encouraged to practice empathy and seeing things from the less powerful group’s perspective. Can Contact Promote Allyship? One especially promising possibility is that contact between groups might encourage more powerful majority group members to work as allies—that is, to work to end oppression and systematic injustices. For example, Dovidio and his colleagues suggested that â€Å"contact also provides a potentially powerful opportunity for majority-group members to foster political solidarity with the minority group.† Similarly, Tropp—one of the co-authors of the meta-analysis on contact and prejudice—tells New York Magazine’s The Cut that â€Å"there’s also the potential for contact to change the future behavior of historically advantaged groups to benefit the disadvantaged.† While contact between groups isn’t a panacea, it’s a powerful tool to reduce conflict and prejudice—and it may even encourage members of more powerful groups to become allies who advocate for the rights of members of marginalized groups. Sources and Additional Reading: Allport, G. W. The Nature of Prejudice. Oxford, England: Addison-Wesley, 1954. https://psycnet.apa.org/record/1954-07324-000Dovidio, John F., et al. â€Å"Reducing Intergroup Bias Through Intergroup Contact: Twenty Years of Progress and Future Directions.†Ã‚  Group Processes Intergroup Relations, vol. 20, no. 5, 2017, pp. 606-620. https://doi.org/10.1177/1368430217712052Pettigrew, Thomas F., et al. â€Å"Recent Advances in Intergroup Contact Theory.†Ã‚  International Journal of Intercultural Relations,  vol. 35 no. 3, 2011, pp. 271-280. https://doi.org/10.1016/j.ijintrel.2011.03.001Pettigrew, Thomas F., and Linda R. Tropp. â€Å"A Meta-Analytic Test of Intergroup Contact Theory.†Ã‚  Journal of Personality and Social Psychology, vol.  90, no. 5, 2006, pp. 751-783. http://dx.doi.org/10.1037/0022-3514.90.5.751Singal, Jesse. â€Å"The Contact Hypothesis Offers Hope for the World.† New York Magazine: The Cut, 10 Feb. 2017. https://www.thecut.com/2017/02/th e-contact-hypothesis-offers-hope-for-the-world.htmlWaytz, Adam. The Power of Human: How Our Shared Humanity Can Help Us Create a Better World. W.W. Norton, 2019.

Beneficial Management Contributions - 1482 Words

Every organization begins with a dream. A dream created by entrepreneurial minds at work. When an organization is put together a persons vision is coming to life. The same vision foreseen in their dreams is becoming a reality. This is amazing but can be very scary as well as there are numerous risks involved that can bring on the worse of out comes; a shattered vision. A valuable key to ensure the vision does not crumble at its very foundation is management. Management is the process of working with people and resources to accomplish organizational goals ( Bateman, and Snell). Now we must ask, is there one fool proof management blueprint to guide the way to an organizations inevitable success? As wonderful as that would be†¦show more content†¦Douglas McGregor was born in 1906. In McGregors earlier years he worked with his grandfather at his institute for transient laborers in Detroit. During this time McGregor formed a close relationship with Abraham Maslow and was greatly influenced by his work. He became influenced by scientific management and thought in terms of the larger picture. During this time McGregor developed his greatest contribution to management, the X-Y theory. The X-Y theory is included in organization behavior. Organizational behavior studies and identifies management activities that promote employee effectiveness through an understanding of the complex nature of individual, group, and organizational process. (Bateman, Snell). The X-Y theory says that there are two types of managers differentiating in management style. Theory X says the average employee dislikes working and if at all possible, would avoid working. Because of their nonexistent desire to work, management must apply force with threats of punishment to enable the employee to work towards organizational goals. Management must continually observe the worker to ensure they are doing as they are told. Theory Y says that people will willingly apply themselves in their work. They will apply self control andShow MoreRelatedHsm 260 Final1679 Words   |  7 Pages Calculation of Ratios: Ratio | 2003 | 2004 | Current Ratio = Current Asset Current Liability | 0.87 | 0.90 | Long-Term solvency Ratio = Total Asset / Total Liability | 1.38 | 2.06 | Contribution Ratio = Largest Revenue Source/ Total Revenue | 0.51 | 0.49 | Management Expense Ratio = Management Expense/Total Expense | 0.282 | 0.226 | Program Expense Ratio = Program Expense/Total Expense | 0.66 | 0.72 | Revenue Expense Ratio = Total Revenue/Total Expense | 0.945 | 0.111 | ImportanceRead MoreOrganizational Development Is A Strategic Tool For Employee Performance And Retention, And Methods Of Communication804 Words   |  4 Pageswithin my workplace. So much that I could not disagree with any of them. However, the one message that I agree with the most is organizational development being a strategic tool in Human Resources. According to the Society for Human Resource Management, one of the most effective tools to promote successful change is organization development (OD) (Human Resource, 2011). Key to promoting successful change within an organization, to me, is choosing the correct OD practitioner(s). My company usesRead MoreCompensation Plan For Marriott, Inc.1585 Words   |  7 Pagesmost vital aspect of internally consistent compensation systems is the job evaluation. This process is a strategic method that is used to create compensation variances among employees within the company. (Strategic Compensation: A Human Resource Management Approach, 2016) Marriott, Inc. is successful in applying internally consistent compensation systems. The company understands that the main compensation should be subject to the job, the employees are able to perform, how well they execute theirRead MoreKnowledge Management Is The Process Of Capturing, Developing, Sharing, And Effectively Using Organisational Knowledge1068 Words   |  5 PagesIntroduction Knowledge management is the process of capturing, developing, sharing, and effectively using organisational knowledge. It refers to a multi-disciplined approach to achieving organizational objectives by making the best use of knowledge (Introduction to Knowledge Management. (2007, March 19). This is achieved through the promotion of creating, sharing, and applying knowledge as well as through the feeding of valuable lessons learned and best practices into corporate memory in order toRead MoreHuman Resource Management Essay791 Words   |  4 PagesEffective Performance Appraisals Latoya Cannon BUS303: Human Resource management Instructor: Gwnedolyn McCants-Allen April 24, 2013 A performance appraisal helps with developing information on an employee, which will help determine if the objectives that were set forth have been met, and what needs to be improved to help with the success of the company. This evaluation happens once a year to help the employer determine whether or not an employee is a great asset for the company. PerformanceRead MoreThe Role of Charitable Institutions in Malaysia: WAQF Essay1466 Words   |  6 PagesTHE ROLE OF BAITULMAL FOR THE DEVELOPMENT IN THE NEW ERA INTRODUCTION Baitulmal is usually known as a charitable institution and a centre of collecting the entire amount from the contribution of zakat and waqf from many sources. Baitulmal in Malaysia usually act as a providing assistance and charitable contribution and donations to the public. Based on the original role of baitulmal, its covers wider role rather than the current concept of baitulmal. In Malaysian context, Baitulmal is limited byRead MoreFactors Affecting The Variable Costing System872 Words   |  4 Pagesdo not seem to understand absorption costing, the current costing method. When using absorption costing, income is affected by sales volume and production volume changes. Variable costing may be more suitable for management who do not have a financial background. Because management needs to be able to make informed decisions, it is imperative that the financial information provided to them is meaningful. Another argument in the case for using variable costing is that it could possibly eliminateRead MoreThe Nursing Facility Care For Medicaid And Medicaid System Administrators Essay1402 Words   |  6 Pagesthe department but with middle performers and if we encourage them to grow, we are creating a wider gap between them and the low performers. High performers know specifically why they been valued and what are their contribution. These employees are more committed to assist management and role model the actions that will result in a high performance department. High performer believes middle and low level performers, they need to do to improve and understand the consequence of not improving. Low performersRead MoreFor For ABC Complete Kitchens, Inc., Manufacturing is the Industry of Choice1033 Words   |  5 Pagesproductivity and profitability of the company, certain factors need to be taken into consideration. Because the company is solely involved in manufacturing, a plant produ ctivity analysis is one of the ways to quantify the exact level of contribution of the new plant. Management, through the efforts of the information technology (IT) department, must identify and describe the tools and techniques that are available that will help the plant’s executive team better conduct statistical analyses for plant productivityRead MoreAnalyzing The Association Between Intake Of Different Types Of Beverages And Obesity Outcomes1301 Words   |  6 Pagesconducted multivariate linear regression analysis to examine the association between intake of different types of beverages and obesity outcomes in children and adults. We found out that, SSB intake in both children and adults had the significant contribution to obesity outcomes. This positive association is consistent with previous studies reporting a strong positive dose-response relationship between intake of SSB and adiposity among Australian and Danish children (12, 21), and positive association

What Race and Ethnicity Means Free Essays

It seems as if some people still want to separate us depending on the color of our skin. Being that there’s so many races mixing, there’s no such thing as a pure race. Race seems to be unimportant to me. We will write a custom essay sample on What Race and Ethnicity Means or any similar topic only for you Order Now Ethnicity is a word that I prefer and enjoy when speaking of culture. Ethnicity makes me think of everybody’s struggle dating back from their ancestors to the present. Where did your ancestors originate? Where did you come from? Ethnicity is ones background and cultural differences.For example just because I am considered black doesn’t mean that I am from Africa; which means that I will be considered an African American. I thought for years that I was an African American till an African man that I was friends with broke it down to me and gave me some knowledge to read. He is considered an African American because he’s from Africa and now resides in America. I am considered to be a black American because I’m from America. This is weird being that my ancestors were American Indians.Your ethnicity is the group that others place you. I do have my personal opinion on all of this and why America still tries to identify us by race. Since my opinion was asked I felt the need to tell the truth on how I feel. Race and ethnicity are important in America because some people in the government still strives for division and don’t want us to come together as one. It seems as if the government gets more powerful when we separate ourselves from each other. If we all were to come together I feel as if they would consider us as a threat. How to cite What Race and Ethnicity Means, Papers

Patients and Cancer Essay Example

Patients and Cancer Essay This paper explores different peer-reviewed articles that attempts to shed some light on the phenomenon of the lived experience of patients with cancer; supporting the fact that individuality is a huge factor in the care of cancer patients. Manu types of cancers exist and patients should be treated as individuals versus as a disease or diagnosis. As oncology nurses we accumulate knowledge on a daily basis that may be revised in practice. Therefore, it becomes our innate duty to visit the literature and gain the understanding and evidence that will help us in improving our practice of nursing. The articles, however, vary in the type of cancer with different treatment modalities and the collection methods but have the commonality of all participants being diagnosed with Cancer. The findings showed that patients have many unmet psychosocial and emotional needs among others but exercise hope when family support is present. These shortcomings or gaps in knowledge can alter how care is received and administered. We as nurses, have a lot of work to do in assisting patients feel more individualized with the diagnosis of Cancer. Each day in practice we meet new patients and see old ones and we may see them smile or get sad or display other emotions but as nurses do not take enough time to find out what our patients face and how they handle their diagnoses of cancer. As nurses we get so wrapped up in our daily tasks. Cancer is an experience that can threaten not only the end of one’s life, but also touch all aspects of the person’s existence, making it significant to them and if it is significant to them then it should also be the same to us. We will write a custom essay sample on Patients and Cancer specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Patients and Cancer specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Patients and Cancer specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Cancer also imposes so many burdens on patients, families and the society at large. So large that it is labeled the silent killer and will overtake disease as top killer by the end of 2010 (foxnews. com). I chose this topic because I realize the gap in knowledge and communication between what happens to patients between diagnoses, treatment and discharge, up to the time they return for follow -up cycles to the time they may hear that the cancer has either metastasis or have been cured (in remission). Just knowing that your life will change is significant enough. We, as nurses are first line in the patient care area. The Doctor walks in and tells the patient that they have cancer and then walk out and the nurse is faced with the aftermath, the questions and the emotions that follow. The nurse is also the one that administers the chemotherapy and various radiation treatments and again is faced with questions and emotions. At discharge the nurse again becomes the one that is faced with questions and emotions. It may not be possible to answer all the questions and for the ones that we are not sure of, we can refer or ask the doctor to explain but having the knowledge of what it may be like for these cancer patients can help with how we approach these questions and the treatment options. Having this knowledge can help in terms of support, teaching, prevention and alleviation of suffering, enabling us to give more culturally congruent care. Literature Review In Arber et al. s (2008) article on the lived experience of patients with pleural mesothelioma it was found that these patients had many unmet psychosocial and emotional needs and that there was a lack of information provided to patients . A feeling of isolation was also reported. All patients and care givers experienced frustration due to the physical experience (Arber et al. , 2008). It was showed that these patients wanted to tell their stories and wanted people to listen. The methodology was phenomenology which was appropriate for th e study with unstructured interview questions allowing for participants to speak their mind and their experiences. As nurses sometimes we are unsure of what to say for fear of saying the wrong thing. There was also evidence of loss of intimacy with partners. Macmillan Cancer support (2006) states that four out of ten couples where one partner has cancer report sexual problems (Arber et al. , 2008). The study was done only on patients with mesothelioma and was very small making it hard to generalize to other cancer areas. The patients and families were only from a specialist palliative community center assuming that these patients had incurable mesothelioma. Benzein et al. , (2005) studied cancer in palliative care in home care and made hope the center of the study. The findings showed that the participants used hope to live as normally as possible. The meaning of the experience of hope seemed to be a will to live for a while longer (Benzein et al. , 2005). The structural analysis revealed the hope of being cured, a hope of living as normally as possible, a presence of confirmative relationships and reconciliation with life and death. The commonality between this article and Arber et al. , 2008 is that these cancers were incurable, however in this article the study group was a mix of males and females ages 54-83 with a median age of 65. The previous article failed to reveal the ages of the participants, making it difficult to impact practice. The other difference is that the latter was done in the patient’s own homes while the study on patients with mesothelioma was done in a different setting that may influence the outcome. Being surrounded by loved ones in the home setting would allow the patient to feel more human, than being in a hospital setting where they are just another patient and loved ones may not be able to visit at lib, which in the end has a negative impact on recovery. Demir et al. , (2008) in their quest to understand the experience of breast cancer survivors that underwent biopsies used a phenomenological approach to reveal three themes that were evident among participants, namely, the need for information, fear and spiritual needs. The study also suggests that results may be different considering different emotional investments in their breasts, sociocultural factors and age. The study was a very small group of twenty with the interviews being held in an unused room outside the clinic before the patients postoperative visits. Having the interviews on postoperative days may further aggravate feelings of fear that could invalidate the study. When compared to the study done by Perreault et al. , (2005) similarities were evident as participants exhibited fear and uncertainty. This study studied women with breast cancer and examined their experiences. Both studies used the interpretative phenomenological approach to gain insights. What this study included that would help with validity that Demir et al. , (2008) did not include was the staging. The staging of the cancer can have a great impact on the emotions and fear and response to experience. This sample size was only six person who lowered the reliability and generalizability. Lacey, (2005), researched breast cancer and support aides revealed that participants were identified as being too overwhelmed and stressed to make decisions about their care. They trusted their physicians to make the appropriate choices and appreciated and welcomed the support of family members. They also expressed hope. These same sentiments were echoed somewhat in Demir et al. , (2008) and Perreault et al. , (2005). All 3 studies involved breast cancer and the study method was the same and even though the same size and ages may have varied, it may prove to offer some insight as to what these women face adding to the validity. All 3 papers also suggest that more research may be necessary to facilitate the different decision- making and emotional abilities. The definite commonality expressed and assumed mong all these articles so far is the need for information especially at different stages. Molen, (2000) study sought to identify the different information needed for people with cancer. Adequate, appropriate and timely information can be a key element for many people in managing the experience of cancer. Different themes emerged from the research. There w as a deficit in information regarding self-identity, body image, and family, social and work relationships. A cancer diagnoses impacts all areas of an individual’s life, and life management information is equally as important as medical information. Molen, 2000). Cancer was viewed as an intrusion and illness engendered feelings of vulnerability that impacted on their normal coping mechanisms. This research had six participants all with different types of cancer with ages ranging from 45 to 65. The end results showed feelings and questions received on a daily basis but the sample size was so small and the age range was so limited that may lessen the reliability. However, further research may be needed to identify the different ages when information becomes such a deciding factor or the processing of information since all the participants were older. Similarly, information needs proved to be a big part of the equation as evidenced in another research study done by Molen (2005). However the type of information, the amount and to what depth varied considerably between individuals proving that information needs are unlikely to remain static and consequently, will change throughout the cancer experience. The literature highlights the importance of information giving, however; many problems are encountered with its provision. People with cancer frequently express dissatisfaction with the information given to them and experience difficulty in retaining and processing information. The cancer experience invariably begins before the point of diagnoses and information needs clearly change over time. (Molen 2005) Jones et al. , (2006) in researching the lived experience showed similarity with the Molen, (2000) themes that emerged from the different stories including changing concepts of self, the significant of relationships, being different from the past and temporality. These patients were bone marrow transplant candidates who were experiencing a mountain of emotions that they believed were affecting them negatively. From their stories it was clear that all participants underwent many physical and emotional changes. Taking it to a different level Meenaghan et al. , (2010) researched elderly patients and their lived experience and concluded that all participants experienced fear and shock at diagnoses but also experienced hope despite their age. With good support from family and friends participants exhibited hope and revealed that they learned to cope with the diagnoses and its treatments. As expressed in Perreault et al. (2005), the same fear and uncertainty was revealed and the same method of data collection and interview was used. Walker et al. , (2009) attempted to understand the lived experience of cancer patients undergoing photodynamic therapy. Analysis of the data yielded six themes, the impact on day –to- day life, existential meaning, the physical effects of treatment, and the kaleidoscope of emotions, information gap and family burden. This article summarizes all the feelings ex pressed by all the previously reviewed articles. If not all a least one of the articles expressed the same feelings which leads nurses to believe that these are the expected emotions, fears and expressions that can be experienced and that we all should be mindful of the factors that to suffering and the nursing interventions that can be used to address these multiple dimensions of suffering. All these studies used the phenomenological approach which is appropriate and if not the interpretative design the descriptive. Sample sizes and ages vary but the information and end results remained the same or close to the same throughout this literature review. Patients and Cancer Essay Example Patients and Cancer Essay This paper explores different peer-reviewed articles that attempts to shed some light on the phenomenon of the lived experience of patients with cancer; supporting the fact that individuality is a huge factor in the care of cancer patients. Manu types of cancers exist and patients should be treated as individuals versus as a disease or diagnosis. As oncology nurses we accumulate knowledge on a daily basis that may be revised in practice. Therefore, it becomes our innate duty to visit the literature and gain the understanding and evidence that will help us in improving our practice of nursing. The articles, however, vary in the type of cancer with different treatment modalities and the collection methods but have the commonality of all participants being diagnosed with Cancer. The findings showed that patients have many unmet psychosocial and emotional needs among others but exercise hope when family support is present. These shortcomings or gaps in knowledge can alter how care is received and administered. We as nurses, have a lot of work to do in assisting patients feel more individualized with the diagnosis of Cancer. Each day in practice we meet new patients and see old ones and we may see them smile or get sad or display other emotions but as nurses do not take enough time to find out what our patients face and how they handle their diagnoses of cancer. As nurses we get so wrapped up in our daily tasks. Cancer is an experience that can threaten not only the end of one’s life, but also touch all aspects of the person’s existence, making it significant to them and if it is significant to them then it should also be the same to us. We will write a custom essay sample on Patients and Cancer specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Patients and Cancer specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Patients and Cancer specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Cancer also imposes so many burdens on patients, families and the society at large. So large that it is labeled the silent killer and will overtake disease as top killer by the end of 2010 (foxnews. com). I chose this topic because I realize the gap in knowledge and communication between what happens to patients between diagnoses, treatment and discharge, up to the time they return for follow -up cycles to the time they may hear that the cancer has either metastasis or have been cured (in remission). Just knowing that your life will change is significant enough. We, as nurses are first line in the patient care area. The Doctor walks in and tells the patient that they have cancer and then walk out and the nurse is faced with the aftermath, the questions and the emotions that follow. The nurse is also the one that administers the chemotherapy and various radiation treatments and again is faced with questions and emotions. At discharge the nurse again becomes the one that is faced with questions and emotions. It may not be possible to answer all the questions and for the ones that we are not sure of, we can refer or ask the doctor to explain but having the knowledge of what it may be like for these cancer patients can help with how we approach these questions and the treatment options. Having this knowledge can help in terms of support, teaching, prevention and alleviation of suffering, enabling us to give more culturally congruent care. Literature Review In Arber et al. s (2008) article on the lived experience of patients with pleural mesothelioma it was found that these patients had many unmet psychosocial and emotional needs and that there was a lack of information provided to patients . A feeling of isolation was also reported. All patients and care givers experienced frustration due to the physical experience (Arber et al. , 2008). It was showed that these patients wanted to tell their stories and wanted people to listen. The methodology was phenomenology which was appropriate for th e study with unstructured interview questions allowing for participants to speak their mind and their experiences. As nurses sometimes we are unsure of what to say for fear of saying the wrong thing. There was also evidence of loss of intimacy with partners. Macmillan Cancer support (2006) states that four out of ten couples where one partner has cancer report sexual problems (Arber et al. , 2008). The study was done only on patients with mesothelioma and was very small making it hard to generalize to other cancer areas. The patients and families were only from a specialist palliative community center assuming that these patients had incurable mesothelioma. Benzein et al. , (2005) studied cancer in palliative care in home care and made hope the center of the study. The findings showed that the participants used hope to live as normally as possible. The meaning of the experience of hope seemed to be a will to live for a while longer (Benzein et al. , 2005). The structural analysis revealed the hope of being cured, a hope of living as normally as possible, a presence of confirmative relationships and reconciliation with life and death. The commonality between this article and Arber et al. , 2008 is that these cancers were incurable, however in this article the study group was a mix of males and females ages 54-83 with a median age of 65. The previous article failed to reveal the ages of the participants, making it difficult to impact practice. The other difference is that the latter was done in the patient’s own homes while the study on patients with mesothelioma was done in a different setting that may influence the outcome. Being surrounded by loved ones in the home setting would allow the patient to feel more human, than being in a hospital setting where they are just another patient and loved ones may not be able to visit at lib, which in the end has a negative impact on recovery. Demir et al. , (2008) in their quest to understand the experience of breast cancer survivors that underwent biopsies used a phenomenological approach to reveal three themes that were evident among participants, namely, the need for information, fear and spiritual needs. The study also suggests that results may be different considering different emotional investments in their breasts, sociocultural factors and age. The study was a very small group of twenty with the interviews being held in an unused room outside the clinic before the patients postoperative visits. Having the interviews on postoperative days may further aggravate feelings of fear that could invalidate the study. When compared to the study done by Perreault et al. , (2005) similarities were evident as participants exhibited fear and uncertainty. This study studied women with breast cancer and examined their experiences. Both studies used the interpretative phenomenological approach to gain insights. What this study included that would help with validity that Demir et al. , (2008) did not include was the staging. The staging of the cancer can have a great impact on the emotions and fear and response to experience. This sample size was only six person who lowered the reliability and generalizability. Lacey, (2005), researched breast cancer and support aides revealed that participants were identified as being too overwhelmed and stressed to make decisions about their care. They trusted their physicians to make the appropriate choices and appreciated and welcomed the support of family members. They also expressed hope. These same sentiments were echoed somewhat in Demir et al. , (2008) and Perreault et al. , (2005). All 3 studies involved breast cancer and the study method was the same and even though the same size and ages may have varied, it may prove to offer some insight as to what these women face adding to the validity. All 3 papers also suggest that more research may be necessary to facilitate the different decision- making and emotional abilities. The definite commonality expressed and assumed mong all these articles so far is the need for information especially at different stages. Molen, (2000) study sought to identify the different information needed for people with cancer. Adequate, appropriate and timely information can be a key element for many people in managing the experience of cancer. Different themes emerged from the research. There w as a deficit in information regarding self-identity, body image, and family, social and work relationships. A cancer diagnoses impacts all areas of an individual’s life, and life management information is equally as important as medical information. Molen, 2000). Cancer was viewed as an intrusion and illness engendered feelings of vulnerability that impacted on their normal coping mechanisms. This research had six participants all with different types of cancer with ages ranging from 45 to 65. The end results showed feelings and questions received on a daily basis but the sample size was so small and the age range was so limited that may lessen the reliability. However, further research may be needed to identify the different ages when information becomes such a deciding factor or the processing of information since all the participants were older. Similarly, information needs proved to be a big part of the equation as evidenced in another research study done by Molen (2005). However the type of information, the amount and to what depth varied considerably between individuals proving that information needs are unlikely to remain static and consequently, will change throughout the cancer experience. The literature highlights the importance of information giving, however; many problems are encountered with its provision. People with cancer frequently express dissatisfaction with the information given to them and experience difficulty in retaining and processing information. The cancer experience invariably begins before the point of diagnoses and information needs clearly change over time. (Molen 2005) Jones et al. , (2006) in researching the lived experience showed similarity with the Molen, (2000) themes that emerged from the different stories including changing concepts of self, the significant of relationships, being different from the past and temporality. These patients were bone marrow transplant candidates who were experiencing a mountain of emotions that they believed were affecting them negatively. From their stories it was clear that all participants underwent many physical and emotional changes. Taking it to a different level Meenaghan et al. , (2010) researched elderly patients and their lived experience and concluded that all participants experienced fear and shock at diagnoses but also experienced hope despite their age. With good support from family and friends participants exhibited hope and revealed that they learned to cope with the diagnoses and its treatments. As expressed in Perreault et al. (2005), the same fear and uncertainty was revealed and the same method of data collection and interview was used. Walker et al. , (2009) attempted to understand the lived experience of cancer patients undergoing photodynamic therapy. Analysis of the data yielded six themes, the impact on day –to- day life, existential meaning, the physical effects of treatment, and the kaleidoscope of emotions, information gap and family burden. This article summarizes all the feelings ex pressed by all the previously reviewed articles. If not all a least one of the articles expressed the same feelings which leads nurses to believe that these are the expected emotions, fears and expressions that can be experienced and that we all should be mindful of the factors that to suffering and the nursing interventions that can be used to address these multiple dimensions of suffering. All these studies used the phenomenological approach which is appropriate and if not the interpretative design the descriptive. Sample sizes and ages vary but the information and end results remained the same or close to the same throughout this literature review.

False Advertising

False Advertising Free Online Research Papers False advertising is defined as untrue or misleading information given to you to get you to buy something, or to come visit their store. Those who make and sell products must honestly present their products, services and prices to you. Here are common examples of false advertising. Bait and Switch: Bait and switch is a tactic sellers use to get you to buy an upgrade of the original product on sale. Here’s how it works. A store will advertise a product for a low price with no intention of selling it. When you show up they will tell you how bad the advertised item is, and how the more expensive item is much better. So the store â€Å"baits† you with a sale item to get you to go to their store. Then their salespeople â€Å"switch† the item by convincing you to get the better model that isn’t on sale. Sale Items are gone when I get there: Stores are required to have enough of an advertised item in stock to meet a reasonable customer demand. Having just a few of a popular item may indicate the store used the advertisement to get you to come to the store and never intended to honor the sales price. Report stores that are constantly out of sale items. Stores do not have to issue rain checks. Usually a store will give you a rain check to build good customer relations. However, rain checks can also be a gimmick to get you to visit their store again. Sometimes, you end up visiting the store several times before you can use your rain check. How many can I buy? Stores cannot limit how many of an advertised item you can buy unless the advertisement clearly states the limit. For example â€Å"limited one per customer† is okay as long as it is in the advertisement and not something you find out when you get to the store. Pictures: If the advertisement contains a picture, it must be a reasonable representation of the item on sale. Can I Buy Just One? The advertisement must tell you if you have to buy something in package quantities to get the discount. Otherwise you can buy the item individually. For example, a store can’t advertise a pen for $1 and then tell you the sale only applies if you buy the pen in a package of 12 for $12. The advertisement must clearly tell you how many are in the package and the total package cost. If the store advertises 3 items for $6, and the items are packaged individually, you can buy 1 for $2. You don’t need to buy 3 to get the sale price. New or Used? The advertisement must tell you if the item is refurbished or used. Best Price in Town? Just because an item is on sale does not mean you can’t find it cheaper elsewhere. Also, just because an item is advertised doesn’t mean its on sale. For the best price in town, you need to shop around. Sale Price or Regular Price? To be â€Å"on sale† the item must have had a higher former price within the last three months. If an item is always on sale then it’s false advertising. Which one is on sale? If a store carries similar models, the advertisement must clearly state which one is on sale. If they say it will do it, it should do it. If the advertisement says a product can do something, it must be able to do it. For example, if a manufacturer advertises that their product can cure cancer, then it must be able to cure cancer. The next time you’re at the grocery store, look in their vitamins section. Most dietary supplements won’t tell you what the product does unless they can find evidence to support it. Now through Saturday only $1.99: If the regular price is $1.99, then this advertisement while true is misleading and against the law. Going out of business sale: If a company says they are going out of business, liquidating, or quitting, they must intend to go out of business. Beware of signs that say, â€Å"Going Out For Business.† That’s not the same as going out of business and it’s misleading. But first you must buy†¦ If you need to buy something to get the sale price on another item, the advertisement must tell you this. Example, if you need to buy a TV for over $1000 to get the VCR for $10, they need to tell you this in the ad. Assembly required: The outside of the package must indicate if a children’s toy needs to be assembled. Made in USA: If it says â€Å"Made in USA† then no part of it can be made outside the USA. Earth friendly: If a store claims an item is biodegradable, or environmentally friendly, they must provide supporting information upon request. Research Papers on False AdvertisingInternational PaperA Marketing Analysis of the Fast-Food RestaurantHenderson the Rain KingGene One the Transition from Private to PublicGap Analysis: Lester ElectronicsCash or Card?Emmett Till BiographyDefinition of Export QuotasAmerican Central Banking and OilProject Management 101

Stephen Douglas

Stephen Douglas Stephen Douglas was an influential senator from Illinois who became one of the powerful politicians in America during the decade preceding the Civil War. He was involved in major legislation, including the controversial Kansas-Nebraska Act, and was Abraham Lincolns opponent in a landmark series of political debates in 1858. Douglas ran for president against Lincoln in the election of 1860, and died the following year, just as the Civil War was beginning. And while he is remembered mostly for having been a perennial opponent of Lincoln, his influence on American political life in the 1850s was profound. Early Life Stephen Douglas was born into a well-educated New England family, though Stephens life was changed profoundly when his father, a doctor, died suddenly when Stephen was two months old. As a teenager Stephen was apprenticed to a cabinetmaker so he would learn a trade, and he hated the work. The election of 1828, when Andrew Jackson defeated the reelection bid of John Quincy Adams, fascinated the 15-year-old Douglas. He adopted Jackson as his personal hero. The education requirements for being a lawyer were considerably less stringent in the west, so Douglas, at the age of 20, set out westward from his home in upstate New York. He eventually settled in Illinois, and trained with a local lawyer and became qualified to practice law in Illinois just before his 21st birthday. Political Career Douglass rise in Illinois politics was sudden, a great contrast to the man who would always be his rival, Abraham Lincoln. In Washington, Douglas became known as a tireless worker and crafty political strategist. After being elected to the Senate he took a place on the very powerful Committee on the Territories, and he made sure he was involved in critical decisions involving western territories and new states that may come into the Union. With the exception of the famed Lincoln-Douglas debates, Douglas is best known for his work on the Kansas-Nebraska Act. Douglas thought the legislation might lessen tensions over slavery. In fact, it had the opposite effect. Rivalry With Lincoln The Kansas-Nebraska Act spurred Abraham Lincoln, who had put aside political ambitions, to oppose Douglas. In 1858 Lincoln ran for the US Senate seat held by Douglas, and they faced off in a series of seven debates. The debates were actually quite nasty at times. At one point, Douglas made up a story designed to inflame the crowd, claiming that the famed abolitionist and former slave Frederick Douglas had been seen in Illinois, traveling the state in a carriage in the company of two white women. While Lincoln may have been considered the victor of the debates in the view of history, Douglas won the 1858 senatorial election. He ran against Lincoln in a four-way race for president in 1860, and of course Lincoln won. Douglas threw his support behind Lincoln in the earliest days of the Civil War, but died soon after. While Douglas is most often remembered as a rival of Lincoln, someone who antagonized and inspired him, during most of their lives Douglas was far more famous and was considered more successful and powerful.

Project Reviews Research Paper Example | Topics and Well Written Essays - 250 words

Project Reviews - Research Paper Example cope of the project, how many people works in that particular project, level of skills of the personnel, the time required for the project completion, project familiarity, resources available, the risk associated with the project, the project complexity and how often the communication is carried out within the project management systems (Barkley, 2006). While carrying out the project reviews it is fundamentally right to factor in the actionable information that gauges the extent of success of these projects. It should be able to scrutinize the project and determine the things that went well as well as those that met with failure in the process of project implementation. Besides, it should be able to capture things that struggled and created bottlenecks in different phases of the project implementation and take into account the preparation of the feedback mechanisms. The project review should take comparisons of the required specifications in consideration of the end results and whether the project is on track or in deviations. The actionable information helps in putting the lessons learnt in taking care of the project quality, budget, overall impacts, time delivery schedule and the project deviations from the requirements. The review should not be biased in any way and it should be able to identify risks that have occurred or yet t o occur in the process of project implementation. Honest project reviews is helpful since it puts projects on the right tracks by identifying the shortfalls and successes (Barkley,

Essay question Example | Topics and Well Written Essays - 1750 words

Question - Essay Example iThe argument is however based on the fact that neoclassical economists claims or rather emphasize smith’s â€Å"invisible hand† while classical economists on the other hand think that smith clearly stipulates his programme for promoting the â€Å"Wealth of Nations† in the first sentence of his work. Smith uses the phrase â€Å"the invisible hand† in both theories under different context and each having a different meaning. Therefore, different interpretations of the phrase can be regarded as the source of conflicting ideas between classical and neoclassical economists. Moreover, various economists have advance theories that are in line with smith’s theory of wealth of a nation or contradicting theories thus economic policies are more of a battle field between neoclassical economists and classical economist who concurred with smith’s theory of an inquiry into the nature and the cause of wealth of a nation. Adam Smith’s work, â€Å"Wealth of Nations† is regarded as the perfecto of the theory of moral sentiments since it targets the problems of how people express their self-interests and their morality. He argued that a pin factory that employs division of labor is likely to produce thousands of pins more than a pin factory that each individual worker attempts to produce his or her own pin. Therefore he advocated for specialization and division of labor in production for efficiency. Adam Smith also emphasized on the importance of flexibility during transition from one phase of life to the other by developing institutions that are fit for that phase; and this therefore illustrates self-interest and morality in the society. Smith described people’s economic behavior as individuals who are guided by an â€Å"invisible hand†. He argued that production of high priced products in relation to production cost would induce individual production of this product

The Construction Of Masculinity In Mens Magazines

The Construction Of Masculinity In Mens Magazines Men are increasingly becoming the consumers of ideologies and products once confined to the female domain, such as grooming products and fashion. In particular the increasing publication, and consumption, of magazines that target the male audience has been a strong media influence, such as GQ, Esquire, For Him Magazine (FHM), and, Loaded. In the chapter consuming masculinities: Style, Content and Mens Magazines in the book Men in the mirror, Tim Edwards (1997) discusses the implications of mens magazines for the development of male masculinity. He notes that since the 1980s there has been an increase in magazines that specifically target men, whether this be directly through the inclusion of style-conscious articles, or more general targeting of regular features that may appeal to men, or finally through interest magazines, which do not specifically target men but are mainly concerned with male interests such as technology or cars. During the texts discussion on the cause of the rise in mens magazines, and their influence on male masculinity, Edwards acknowledges the rise in the new man and the new lad in which new forms of masculinities can be argued to be developing within society. However, ultimately, there is a single dominant masculinity that is presented and targeted by mens magazines. Outline: Time Edwards Consuming Masculinities: Style, Content and Mens Magazines The increase in mens magazines in general is due to the social, economic, and political changes during the 1980s and 1990s. Financial advancement of many men, in particular young middle class white males in the professional and primary sectors of employment. A consequence of demographic changes now means that men now live alone or do not have children. Political encouragements of individualism and increasing aspirations from the Thatcher and Major periods. Influential position of womens and gay movements which challenge the notions of heterosexual masculinity. The increasing social acceptance of men to be consumers of their own masculinity, e.g. the male body can be sold, imitated and copied. The style and content of mens magazines appears varied and free-floating but is in fact fixed. Many of the magazines appeal to the affluent, professional, or managerial men in society. Students also comprise a strong readership in mens magazines; however it is important to remember that it is students that will eventually form the next generation of professionals. The majority of male magazines assume the heterosexuality of their readers. The legitimisation of consumption as a socially acceptable male activity as a symbol of success. Mens magazines promote a new form of masculinity which is pre-occupied with consumer-oriented attitudes and practises. Masculinity can be constantly reconstructed through the consumption of identity building activities such as shopping or leisure activities. The development of the New Lad is a continuing development upon the notions of the New Man, in which the new lad embraces masculinity. The new man is characterised as being caring and sharing, on the contrary, the new lad is characterised as being selfish, loutish and enjoys drinking, football and fucking. Literature Review: According to cultural perspectives, masculinity can be understood as providing members of society with a shared understanding of what it means to be a man: what one looks like, how one should behave (Edley and Wetherell, 1996: 106). This is evident in studies which have focused on the analysis of mens magazines, and have found that they frequently present a constructed image of masculinity. As Edley and Wetherell suggest manliness, in other words, is a contested territory; it is an ideological battlefield (1996: 106). Edwards (1997), Boni (2002) and Edley and Wetherell (1996) all acknowledge that there is a crisis of masculinity in which masculinity is being reconstructed and moving away from traditional ideas of men as main role as the breadwinner, and adopting a more consumer masculinity. In such, masculinity is argued to be consuming ideologies and products once confined to the female domain, such as fashion and leisure activates such as shopping. To demonstrate further, the increasing notion of the metrosexual male describes a masculinity which is concerned with looking good, and creating a good presentation of the self. Such a concept, previously would have been confined to the realm of women, and to some degree was seen as an expectation of women to look good for their husbands, this was particularly prominent in the Victorian ideology of gender. However, it is necessary to note that crisis does not necessary mean negative, however a re-negotiation of masculinity within society. In the chapter by Edwards (1997), masculinity is seen as being continually reconstructed in association with the consumer culture in mens magazines. Similarly, Boni (2002) also acknowledges the same in his more recent study of mens magazines. However, Boni, unlike Edwards, acknowledges that men are not simply passive viewers of magazines, but in reality engage in the information presented. In a discussion of the interpretation of health and body representations of masculinity, Boni notes that men may adopt one of three strategies of responding to the presented masculinity. The first response is the reliance strategy in which men rely on the representation of a healthy image for the standard on which to base their own life. Secondly, the reformation strategy allows for the modification of the ideal masculinity in order to fit in with a individuals abilities. Finally, the rejection strategy is adopted by individuals who oppose the masculinity presented. Thus this demonstrates that whil e mens magazines continually present and reconstruct masculinities, it is not a one way process, and in fact men interacts with these representations to fit with their own perceptions of masculinity. Furthermore, the continuing adaptations of masculinity has also generated a change in the male gaze. Previously men were deemed to look and women were to be looked at, however with the flourishing of mens magazines the male gaze has been restructured. Through mens magazines, men have been constructed as objects of desire to be bought and sold, or imitated and copied (Edwards, 1997: 125; Boni, 2002). To illustrate further in a study of mens magazine Mens Health, Boni (2002) noted that images within the magazine were frequently young, lean, muscular male bodies. Thus demonstrating that the male body is presented in mens magazines as something to adopt or aspire to. However, with the advent of the new lad acknowledged by Edwards (1997), a shift towards a separation in masculine ideologies is evident. Edwards describes the new lad as oddly still all too self-conscious and quick to consider the cut of his jeans or the Lacoste label on his T-shirt: in short, his is that most ghastly of all configurations, defensively working class which also means defensively masculine who is interested in drinking, football and fucking, and in that order (1997: 82). In addition Boni also notes the emergence of this concept of masculinity in the increasing range of mens magazines which publish topless women on their front pages, and the extensive range of soft-porn content within the magazines. What is further evident, is the separation of the new lad and the new man, and in which particular magazines target particular individuals. The new lad can be associated with a working class construction of masculinity, thus it can be argued that in recent years there has be en a development in a range of mens magazines to target different sections of society. It is thus evident that masculinity cannot be considered as a singular entity; rather in the referral to mens magazines we should discuss masculinities. While some mens magazines explicitly target and promote a single masculinity, it would be naive to consider this as the only form of masculinity within society. Edley and Wetherell (1996) note that the dominant ideology of masculinity has been enforced by the dominant class within society (i.e. the middle, upper class) through the cultural meanings reinforced through key institution, such as schools, churches, and the media. Thus the development of the new lad could be argued to be a successful attempt to fight against the dominant ideologies of masculinity presented by society. Crosscutting Themes: As has been demonstrated, the construction of masculinity within mens magazines heavily relies on the wider construction of masculinity within society. In particular the changes of the economic position of men during the post-fordism era construct men as moving away for the role of the breadwinner, and towards a more segregated role within society. Thus is is necessary to consider the wider implications of economic changes within society to understand the full impact on masculinity. However, it is important to note that it can be argued that these changes are perceived changes as men still predominantly occupy the higher sectors of employment and still continue to act as a breadwinner within the family, as may womens wages continue to be less than mens. Whats more, the wider constructions of masculinity within the media should be considered, especially in relation to the new construction of fatherhood which sees men as adopting a more caring and supportive role within the family. This therefore contradicts Edwards argument that more men are interested in mens magazines as more are remaining childless, as recent media publicity, and other academic studies, have shown fathers wanting to adopt a more integrated role in the family. To conclude, the construction of masculinity cannot be considered in a vacuum, and the wider impact of other forms of the media, and other constructions of masculinity within society must be acknowledged. Additionally, masculinity does not exist separately for femininity, thus to fully understand the construction on masculinity, it is necessary to understand the construction of femininity. This is particularly important because as it has been demonstrated negotiations are made between the two ideologies about what is acceptable.

What impacts the European debate about migration?

What political values and involvements impact the European argument about migration? Discuss how it affects the international instruments for migration, refuge, policing, boundary line controls, condemnable and civil jurisprudence today. Introduction Since the terminal of the Cold War, and possibly even more so in the context of Western responses to the events of 11 September 2001, the overpowering bulk of refugees are non offered refuge in the West. Rather than Alliess, they are now considered to be a security menace. Furthermore, economic migrators, one time welcomed as a necessary add-on to the labour force, are progressively perceived as a menace to security and a menace to occupations. The issue of in-migration in the EU has become progressively politicised and progressively securitised ( Huysmans 2006 ) , and has come to be a major factor in election runs across Europe. ‘Managing in-migration is now â€Å"the greatest challenge confronting all European governments† , harmonizing to John Reid, Britain ‘s place secretary. Nicolas Sarkozy, interior curate and presidential campaigner, has launched a get-tough run that may force the issue up the docket in following twelvemonth ‘s Gallic presidential election. This summer ‘s break-up of the Dutch alliance was triggered by differences over the tough policy of the in-migration curate, Rita Verdonk’ ( Economist 2006 ) . This highlights how cardinal the argument on migration is to the political relations of states across Europe. Immigration has become a cardinal issue in European political relations, one on which elections can progressively be won or lost. The European argument on migration encompasses values and involvements from across the political spectrum. Positions and beliefs about freedom, human rights, security, societal coherence, economic development and growing all play a portion in determining the European argument on migration. In this essay, I will concentrate on three of these issues – economic growing, human rights and security – analyzing which political values shape the economic, human rights and security statements which surround the in-migration argument. I will so look at how the argument has affected international instruments for migration, refuge, policing, boundary line controls, condemnable and civil jurisprudence in recent old ages. Economic growing By and large, those who prioritise economic growing have been in favor of increasing flexibleness in labour markets on the footing that free markets ( including free labor markets ) stimulate economic growing. However, as the Economist ( 2007 ) explains, ‘ [ I ] mmigration has become a complex and controversial issue for the EU, with economic benefits being weighed up against opposition from voters.’ Furthermore, while it may be considered good for economic growing at the macroeconomic degree, it is besides argued that in-migration takes occupations off from local workers ( and wages are frequently remitted to states of beginning – at least for first coevals immigrants ) therefore damaging community coherence and local economic systems. By and large, nevertheless, the economic growing statement comes down on the side of cut downing barriers to migration and points to the economic part of immigrants. The Economist ( 2006 ) , for illustration, argues that ‘gov ernments should non seek to halt all in-migration, even if they could. Immigrants ain and run stores, serve in eating houses and staff infirmaries ( many of the physicians and nurses who work in Britain ‘s wellness service have trained abroad ) .’ Human rights Human rights are besides normally cited as an statement in favor of leting in-migration or, at least, certain types of in-migration ( such as the granting of refuge ) . Indeed, international human rights instruments complement international refugee jurisprudence. As Gorlick ( 2003, 91 ) argues, the ‘development of law coming out of the UN human rights mechanisms is promoting and it provides a well-articulated legal foundation supportive of protagonism attempts on behalf of refugees.’ Human rights groups and administrations tend to be on the left of the political spectrum and be given to run for the carnival ( and normally more generous ) application of refuge. As economic and societal rights are progressively recognised as human rights, nevertheless, human rights claims can be used in the instance against leting migration by and large ( though non against asylum specifically ) on the footing that migrators take occupations off from national citizens. Security Gibney ( 2001, 41 ) explains that ‘ [ s ] ecurity is, for the most portion, an instrumental value. That is, we want it because it enables us to gain other values, such as freedom, peace of head and justness. Its instrumental function suggests that the value of any addition in security is non absolute ; it needs to be weighed against the costs it might hold to the other of import values.’ This is really of import when sing have values and involvements are converted into policy: while it may be possible to procure something or person wholly against a specific menace, the steps needed to procure them may curtail other values such as freedom to such an extent that the cost outweighs the benefit of the reduced hazard or extra security. Weiner ( 1992, 103 ) extends this statement to see how differing values in differing societies will take to differing apprehensions of security: ‘ † Security † is a societal concept with different significances in different so cieties†¦ Supplying a oasis for those who portion one ‘s values ( political freedom, for illustration ) is of import in some states, but non in others ; in some states, hence, an inflow of â€Å" freedom combatants † may non be regarded as a menace to security.’ This demonstrates that even amongst those who value ‘security’ and prioritize it in the European argument on migration, there can be broad divergency of positions on how this precedence should be reflected in policies and international instruments. Migration Rudolph ( 2003, 615 ) argues that ‘ [ w ] hat is endangering about the cloak-and-dagger entry of terrorists and the presence of sleeper cells in the fatherland is basically their invisibility—a ghost skulking in the shadows. Therefore, security would look to necessitate policies thatadditionvisibleness instead thanlesseningit.’ This provides a security-based statement to let in-migration, because legal in-migration is of course more seeable than illegal in-migration. However, this statement is non frequently applied in pattern. Generally, economic statements are made in favor of facilitaty inward migration and security statements are made to increase limitations on in-migration. The current tendency in Europe ( every bit good as the United States ) since the terminal of the Cold War and particularly since 9/11 has been to prioritize the security statements over the economic statements and this has resulted in a tightening of international in-migration controls. Refuge As Loescher ( 2003, 11 ) argues, ‘ [ R ] efugees are perceived as destabilising to national, regional and international security and as triggers for regional instability. Everywhere baneful Torahs now exist to turn away refugees and curtail their rights This state of affairs is a important going from province pattern in the Cold War when – mostly for political intents – attitudes towards refugees were far more tolerant and welcoming.’ Asylum is a right of those who have a tenable fright of persecution in their place state, enshrined in the 1951 Geneva Convention Relating to the Status of Refugees ( which about half the provinces in the universe have signed up to ) . However, as Weiner ( 1992, 109 ) explains, refugees’ ‘requests for refuge have been scrutinized non merely for whether they have a tenable fright of persecution, but for whether their presence might represent a menace to the host state. Such frights, it should be noted, are sometime s overdone, and authoritiess have frequently gone to extreme lengths to protect themselves against low degree menaces but these frights are however non ever without foundation, particularly in the context of an addition in international terrorism.’ In fact, at different times and in different topographic points, allowing refuge has been seen as a agency of keeping international security, and non a menace to ( national or international ) security. In the EU today, nevertheless, the inclination is to cut down entree to asylum, chiefly on the footing of statements about the menace that refugees pose to national and international security. This is reflected in a tightening of refuge controls in most of Europe. Patroling and boundary line controls Again, in the instance of policing and boundary line controls, the comparative prioritisation of different issues has an impact of how policy develops. Not merely that, but even within a given or agreed prioritisation, there may be broad argument and difference over what is the best agencies to accomplish those values that are prioritised. Koslowski ( 2002, 173 ) explains that in seeking to cover with organized offense, for illustration, ‘ [ R ] ather than covering with the more hard issues of altering citizenship Torahs and suiting progressively multi-ethnic societies, during the late eightiess and early 1990s, policymakers focused on stepping up boundary line controls and fastening refuge constabularies. However, Hayter ( 2000 ) provides economic, human rights and security statements in favor of loosen uping boundary line controls. Indeed, she proposes get rid ofing them wholly. Blaming refugees, or even migration more by and large, for organized offense is non a new phenomen on. However, it is an statement that is frequently disputed by experts, including the constabulary ( Hayter, 2000, 31 ) . Criminal and civil jurisprudence As Guild & A ; Minderhoud ( 2006 ) explain, the interaction of condemnable jurisprudence and migration jurisprudence defines how civil autonomies are balanced against the public protection responsibilities of the authorities. They examine the interpolation of in-migration into condemnable jurisprudence in the European Union. There are two peculiarly interesting points here. The first is that the administrative processs environing the entry, abode and/or ejection of aliens are non capable to the same methods of due procedure as those in condemnable jurisprudence. The 2nd is that in the face of turning force per unit area to control and command in-migration, assorted facets of migration have become progressively criminalised in recent old ages in the EU. Decision The European argument on migration is influenced by a huge array of different political issues and values which pull policy in conflicting waies. The policy results at any given clip depend on which issues and policies carry most strength at that given clip. Therefore while the European economic systems are by and large working rather good and in the wake of two really high profile terrorist events ( 9/11 and 7/7 bombardments ) , the current tendency is for security concerns to rule the docket. It is non hard to conceive of that this state of affairs could be reversed in the hereafter, nevertheless, and that would probably take to a more welcoming and less restrictive attack to in-migration in Europe. Bibliography Economist ( 2006 ) ‘Migration megrim: Immigration is a Europe-wide concern. It is non clear, though, that it needs a European solution’ from the Economist ( print edition ) , 14 September 2006. Economist ( 2007 ) ‘Turn back, huddled multitudes: The European Union hopes to stem the in-migration tide’ from the Economist Intelligence Unit ViewsWire 20 February 2007 ( downloaded from hypertext transfer protocol: //www.economist.com/agenda/displaystory.cfm? story_id=E1_RSNRSNP on 5 May 2007 ) Gibney, M. ( 2001 ) . Security and the moralss of refuge after 11 September.Forced Migration Review, 13, 40-42. Gorlick, B. ( 2003 ) . Refugee Protection in Troubled Times: Contemplations on Institutional and Legal Developments at the Crossroads. In N. Steiner, M. Gibney, & A ; G. Loescher,Problems of Protection: The UNHCR, Refugees, and Human Rights( pp. 79-99 ) . London: Routledge. Guild, E. & A ; Minderhoud, P. ( 2006 ) .Immigration and Criminal Law in the European Union: The Legal Measures and Social Consequences of Criminal Law in Member States on Trafficking and Smuggling in Human Beings.Leyden: Brill. Hayter, T. ( 2000 ) .Open Boundary lines: The Case Against Immigration Controls.London: Pluto Press. Huysmans, J. ( 2006 ) .The Politics of Insecurity: Fear, migration and refuge in the EU.Oxford: Routledge. Koslowski, R. ( 2002 ) . ‘Immigration, Border Control and Aging Soceites in the European Union’ .The Brown Journal of World Affairs, VIII, 2 ( pp. 169-180 ) Loescher, G. ( 2003 ) . UNHCR at Fifty: Refugee Protection and World Politics. In N. Steiner, M. Gibney, & A ; G. Loescher,Problems of Protection: The UNHCR, Refugees, and Human Rights( pp. 3-18 ) . London: Routledge. Rudolph, C. ( 2003 ) . Security and the Political Economy of International Migration.American Political Science Review, 97( 4 ) , 603-620. Weiner, M. ( 1992 ) . Security, Stability, and International Migration.International Security, 17( 3 ) , 91-126.

Marketing Plan For A Marketing Strategy - 1205 Words

Any company, of any size that is successful in marketing always starts with a marketing plan. Large companies have plans with hundreds of pages; while small companies can get by with a half-dozen sheets. You should at the very least refer to it quarterly, but better yet monthly. By adding monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. Any marketing plan begins with an assessment of your company’s current situation. This should include the 5 Cs; customer, company contest, collaborators and competitors. You can then draw on these to develop segments and chose what sections you want to focus on; per the strategizing stage which consists of segmentation, targeting and positioning. The STP segments usually involve summaries of marketing research. Marketing and financial goals then stipulate the objectives the company wished to achieve and how success and your return on investment will be measured. The 4P section; produc t, price, place and promotion section will be long and detailed because it should contain all the small details of your marketing plans as well as the master plan of your strategy. You should at the very least refer to it quarterly, but better yet monthly. By adding monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. Your marketing plan should cover one year; for both large and small companies. Things change, people leave, markets evolve, andShow MoreRelatedMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organizationRead MoreMarketing Plan For A Marketing Strategy1299 Words   |  6 Pagesimportant to plan ahead in regards to how this product will meet the main stream consumer. The concept of marketing may seem like a simple process, â€Å"business success using a simple process of understanding an d meeting customer needs† (Drummond, Ensor, Ashford, 2014). One tool used in order to ensure product to consumer success is a marketing strategy. A marketing strategy combines all of the marketing goals and business goals in to one comprehensive package (Lake, 2016). The marketing plan explainsRead MoreMarketing Strategy : Marketing Plan Essay997 Words   |  4 Pages IV. MARKETING PLAN Our product s main marketing objective is to focus on the customers wants and needs and, at the same time, maintain a marketable selection of shoe polish at all times. This will allow us to effectively influence and persuade them to buy. Marketing Strategy:- Advertising: Our main advertising strategy is to let our potential customer know that we are aware of their wants and needs and have quality inventory and prices. Market Segmentation, Target Marketing and PositioningRead MoreMarketing Plan For A Marketing Strategy1241 Words   |  5 Pagesathlete endorsers Viral Marketing Innovation Products Durability Weaknesses Specific products Expensive accessories and products Increased competition No flash Opportunity Global market is increasing Content delivery technologies Media hosting Viral marketing Threats Hardware company competition (Sony) Media company competition (Facebook) Note. The GoPro SWOT assessment of external and internal environmental elements. 5.0 Marketing Strategy and Goals The goal of this marketing plan is to leverage existingRead MoreMarketing Plan For A Marketing Strategy Essay998 Words   |  4 Pagesthe marketing activities. If they exceed the allocated budget, it could lead to conflict with the Finance team and will be detrimental to the company’s overall profits and will be against the company’s strategy to generate more profits. Many companies follow a very high level of corporate ethics and responsibility and hence marketing strategy should also be in line with this strategy. If the company advertises a wrong good or in a wrong manner, it can lead to reputation loss. The marketing mix hasRead MoreMarketing Plan For A Marketing Strategy1772 Words   |  8 PagesMarketing strategies is a strategy that takes in consideration of all marketing goals into a one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sust ain the business. The marketing strategy is the foundation of a marketing plan. Their three steps for developing a good marketing strategy 1) Planning Phase It includes SWOT analysis of your business in the marketplace, once customersRead MoreMarketing Plan For A Marketing Strategy Essay1928 Words   |  8 PagesExecutive Summary The idea behind his marketing plan is to take advantage of digital technology a majority of customer are already using every day. Frequent traveler are in tune with Delta’s fares and services provided. The company must broadcast these benefits to the population at large in order increase its share of the market. The customers utilizing other carriers or other forms of travel is vast untapped resource that Delta needs to reach. Television and newspaper ads are becoming increasinglyRead MoreMarketing Plan For A Marketing Strategy Essay906 Words   |  4 Pagesestimates and financials required for the proper and effective conduct of this marketing plan throughout calendar year 2016 by On-Target of SoCal can best be broken down and expressed within the following three major categories; implied, specified, and shared marketing activities. Each of which will be further addressed in the following paragraphs. Implied Marketing Tasks The Implied Marketing Tasks include all those marketing activities conducted directly and routinely by the entire staff of On-TargetRead MoreMarketing Plan For A Marketing Strategy1326 Words   |  6 PagesMarketing Plan Once when our business is planned and everything is done in proper manner than our time starts doing marketing and introduce our services to our target customers and place the image of our product in our customers mind. Actually language translation business is not same as product selling business, in product selling business, you have a product which customers can touch and check butt marketing and selling services is the hardest job because some our customers are unawareRead MoreMarketing Plan For A Marketing Strategy1071 Words   |  5 PagesWhat is marketing? My personal definition of marketing is getting your product or service out in the open and communicating the benefit it can serve to the public or a particular industry. In order for your marketing plan to be successful, you have to decide which customers to target your marketing strategies towards. You have to make these customers believe that they need your product and tell them how it will create value for them. Using the marketing mix of tools called the four P’s of marketing